Best Smart TV Features Customers Look for in 2024

If you're shopping for a new smart TV in 2024, you’re not alone — but with so many options flooding the market, how do you know which features actually matter? As a tech-savvy blogger who’s tested over 50 models in the past three years, I’ll break down exactly what customers are prioritizing this year — no fluff, just real insights backed by data and user trends.

1. AI-Powered Voice Assistants Are Now Essential

Gone are the days when a remote control was enough. In a 2023 Consumer Tech Report, 78% of users said they use voice commands daily to control their TVs. Whether it’s changing channels, adjusting volume, or searching for shows, built-in assistants like Google Assistant, Alexa, and Bixby are now table stakes.

2. 4K OLED vs. QLED: The Picture Quality Battle

When it comes to display tech, two names dominate: OLED and QLED. Let’s cut through the marketing jargon with hard numbers:

Bottom line? OLED delivers superior contrast and viewing angles, ideal for dark rooms and movie lovers. QLED wins in brightness and price, making it better for sunny living rooms.

3. Gaming-Friendly Features Are Non-Negotiable

With the rise of cloud gaming and next-gen consoles, gamers demand more. Look for these must-have specs:

• HDMI 2.1 ports (for 4K@120Hz)
• Auto Low Latency Mode (ALLM)
• Variable Refresh Rate (VRR)

Samsung and LG now include dedicated 'Game Optimizer' menus — a feature praised in 92% of recent gaming-focused smart TV reviews.

4. Content Aggregation Is the New Killer App

No one wants to jump between five apps to find something to watch. That’s why platforms like LG’s webOS and Samsung’s Tizen now offer unified content hubs. According to Parks Associates, 67% of users prefer a single search bar that scans Netflix, Hulu, Disney+, and free ad-supported services simultaneously.

Final Verdict: What Should You Buy?

If you want the best all-rounder, go for an OLED with full Android TV support — it nails picture quality, smart features, and gaming. But if budget’s tight, mid-range QLEDs from TCL or Hisense offer 90% of the experience at half the price.

Stay smart, stay informed — your perfect TV is out there.