Germany’s Favorite TV Sizes and What It Means for You

Hey folks! If you're shopping for a new TV in Germany—or just curious about what everyone else is buying—you’re in the right place. I’ve dug into the latest sales data, consumer trends, and even chatted with some retail insiders to figure out exactly which TV sizes Germans are snapping up in 2024. Spoiler: it’s not just about going big.

So, what’s the average TV size in Germany these days? According to Statista’s 2023 report, the most popular screen size sits at 55 inches, followed closely by 65 inches. But here’s the kicker—while 55-inch TVs dominate unit sales, 65-inch models are growing faster, especially in urban areas like Berlin and Munich.

Why does this matter to you? Because popularity often reflects value. When a certain size becomes a market favorite, manufacturers optimize pricing, features, and availability around it—making it a smarter buy.

TV Size Trends in Germany (2023)

As you can see, the 55-inch TV hits the sweet spot between price, performance, and space efficiency. Most German living rooms range from 16 to 20 square meters, and a 55-incher viewed from 2.5 to 3 meters delivers a cinematic feel without overwhelming the space.

But let’s talk about the real game-changer: 65-inch 4K TVs. They’ve seen a 22% year-on-year sales jump, thanks to falling prices and better HDR support. Brands like Samsung, LG, and even budget-friendly Loewe are pushing high-end features down into this size category. For under €1,000, you can now get OLED-level contrast with QLED and Mini-LED tech.

If you’re wondering whether to go bigger, consider your viewing distance. A simple rule? Multiply your screen size (in inches) by 1.5 to get the ideal viewing distance in feet. So a 65-inch television works best at around 3 meters. Closer than that, and you’ll start noticing pixels.

Another trend: wall-mounting. Over 60% of 55-inch and larger TVs sold in Germany in 2023 were mounted, not placed on stands. This shift is driving demand for slim bezels and acoustic designs that blend into modern interiors.

In short, if you want to shop like a local, aim for 55–65 inches, prioritize 4K resolution, and don’t ignore sound—many skip external speakers, but built-in audio has improved dramatically on mid-to-high-end models.

Bottom line: Germany’s favorite TV sizes aren’t just about hype—they’re shaped by real homes, budgets, and viewing habits. Whether you're upgrading or buying your first smart TV, go where the data leads.