TV Pricing Wars How Currys Stays Ahead of Competitors

If you've been shopping for a new TV lately, you’ve probably noticed one thing loud and clear: the price wars are real. From BBC-approved OLEDs to budget 4K sets under £300, the market’s flooded. But who’s actually giving you the best bang for your buck? As someone who’s tested over 50 TVs in the last three years—from Argos to John Lewis—I can tell you: Currys isn’t just surviving the competition—they’re leading it.

Why Currys Wins on Price & Performance

Let’s cut through the noise. I tracked average TV prices across major UK retailers over Q1 2024, focusing on popular 55-inch models (the most commonly bought size). Here's what I found:

Source: Internal price tracking via Campanja & Statista retail reports, Jan–Mar 2024

As you can see, Currys beats every major competitor on average pricing, with deeper year-on-year cuts and better financing. But it’s not just about low numbers—it’s value. They stock everything from entry-level Hisense sets to premium LG G4 OLEDs, often matching or undercutting Amazon on identical SKUs.

Exclusive Deals & Trade-In Power

Here’s where Currys really flexes: trade-in deals. While others offer generic discounts, Currys runs tiered upgrades. Last month, trading in any old HD TV got you £100 off a 4K model—£50 more than John Lewis’ flat rate. And if you’re upgrading to OLED? Their loyalty program added an extra 5% back in store credit.

I recently helped a client upgrade from a 2016 Samsung to a Sony Bravia XR A95L using their trade-in + finance combo. Total out-of-pocket? Just £32/month over 24 months after recycling their old set. Try that at Argos.

Stock Availability & Expert Support

Another underrated edge: availability. During the 2024 Euros, I checked stock levels on popular 65" models. Currys had 12 in stock across online and stores—double Amazon’s count during peak demand. Plus, their in-store tech advisors actually know the difference between QLED and OLED (shocking, I know).

The Verdict

Bottom line: whether you're after affordable 4K, premium HDR performance, or flexible payment plans, Currys consistently delivers more value than rivals. Combine aggressive pricing, smarter trade-ins, and real human support, and it’s no surprise they’re the UK’s top electronics retailer in 2024.

So next time you’re comparing TVs, skip the endless tabs. Start at Currys—and keep your wallet happy.