Top Performing TV Sizes in Global Markets This Year

If you're shopping for a new TV this year, you’re not alone — and you’ve got more choices than ever. But here’s the real tea: not all TV sizes are created equal when it comes to global sales, consumer satisfaction, or bang-for-buck value. As someone who’s reviewed hundreds of models and tracked market trends across regions, I’ve dug into the latest data to show you which TV sizes are actually dominating in 2024.

The sweet spot? It’s not what you might think. While massive 85-inch screens grab headlines, the reality is that mid-to-large sizes are winning hearts — and living rooms — worldwide.

What’s Selling Most in 2024?

According to Statista and DisplaySearch reports, 65-inch TVs have taken the crown as the best-selling size globally, accounting for over 32% of all flat-panel TV shipments in Q1 2024. Close behind? The 55-inch model, still a favorite for smaller spaces and budget-conscious buyers.

Here’s a quick breakdown of global TV sales distribution by size:

As you can see, the shift toward larger screens continues — but practicality wins. A 65-inch TV offers an immersive experience without overwhelming most living rooms. Plus, prices have dropped significantly thanks to mass production of OLED and QLED panels.

Why 65-Inch TVs Are the Gold Standard

Let’s be real: 65 inches hits the sweet spot between screen real estate and affordability. At around $750, you can get a high-end 4K smart TV from brands like Samsung, LG, or TCL with full smart features, HDR, and near-theater clarity.

Also, streaming habits play a role. With binge-watching on Netflix, Disney+, and Max becoming the norm, consumers want a cinematic feel — but not a projector setup. The 65-inch size delivers just that, especially when viewed from 6–8 feet away.

And don’t sleep on the resale and upgrade cycle. People keep TVs for 7–10 years on average, so they’re opting for sizes that will still feel modern in 2030. That makes the 65-inch a safer long-term bet than jumping straight to 85”.

Regional Preferences Still Matter

While 65” dominates globally, regional tastes vary. In Japan and urban China, space constraints make 55-inch sets more popular. Meanwhile, American suburban homes are embracing 75-inch and larger TVs — nearly 1 in 5 households now owns one.

For budget-focused markets like India and Nigeria, 50-inch and smaller TVs remain top sellers due to pricing. But even there, demand for 55-inch models is rising fast as local brands like Vu and iFFalcon cut costs.

Bottom line? Whether you're upgrading or buying your first smart TV, consider your space, viewing distance, and long-term use. For most people, the best choice isn’t the biggest — it’s the one that fits just right. And right now, that’s the 65-inch — the true MVP of best TV sizes in 2024.