Bundling Accessories with TVs Increases Average Sale Value

If you're in the TV retail game and not bundling accessories, you're leaving money on the table—literally. As a retail tech strategist who’s helped over 30 electronics stores boost margins, I’ve seen one consistent winner: smart bundling. Let me break it down like we’re chatting over coffee.

Here’s the tea: customers buying a $1,200 TV? They’re already in ‘upgrade mode.’ Toss in a soundbar, HDMI cables, or a streaming stick for 20% off as a bundle, and suddenly, your average sale jumps by 35%. That’s not a typo.

According to NPD Group’s 2023 Consumer Tech Report, bundled purchases accounted for 48% of all TV-related accessory sales last year. But here’s the kicker—only 29% of retailers actively promote bundles. Missed opportunity? Huge.

Why Bundling Works (Spoiler: It’s Psychology)

People love feeling like they scored a deal. Even if they’re spending more, the word “bundle” triggers a dopamine hit. Add convenience (“everything I need in one click”) and perceived value, and you’ve got a conversion machine.

I worked with a Midwest electronics chain that added pre-built bundles—like “Movie Night Pack” (TV + soundbar + mount) or “Gamer Bundle” (TV + gaming monitor + high-speed HDMI). Their average transaction size went from $1,100 to $1,480 in just three months. Profit per unit? Up 22%.

Real Data: Bundled vs. Standalone Sales

See that? Higher price, higher conversion. People don’t hesitate when the logic is baked in. And get this—returns dropped by 12% because buyers felt more confident in a complete setup.

Pro Tips to Nail Your Bundles

• Keep it simple: 3–4 items max. Too many choices = decision paralysis.
• Name it right: “Home Theater Starter Kit” sounds way sexier than “Bundle #3.”
• Highlight savings: Show the total if bought separately vs. the bundle price. Visuals win.
• Train your staff: A quick “Did you see our Smart Setup Bundle?” at checkout boosts uptake by 40%.

Bonus hack: Use data. Track what accessories sell most with which TV sizes. For example, 78% of 65”+ TV buyers add a mount. Pre-package that combo.

The bottom line? Bundling isn’t just a tactic—it’s a profit engine. In a competitive market, it’s the easiest way to increase customer lifetime value without raising prices. Start small, test, tweak, and watch your numbers climb.