Which Countries Show Highest Growth in TV Demand 2024

If you're keeping an eye on global entertainment trends, one thing’s crystal clear: the demand for TV content isn’t slowing down — it’s shifting. As a media analyst who’s been tracking streaming behaviors and broadcast investments for over a decade, I’ve seen how cultural shifts and digital access reshape what people watch and where they watch it. In 2024, the real growth isn’t just in the U.S. or Western Europe anymore. It’s exploding across emerging markets.

So, which countries are leading the charge? Let’s dive into the data.

Right now, the top performers in TV demand growth are Nigeria, Indonesia, Mexico, India, and Brazil. These nations aren’t just consuming more content — they’re creating it, localizing it, and streaming it at unprecedented rates. According to Parrot Analytics, which measures demand based on consumer engagement (think social media buzz, streaming activity, downloads, and audience ratings), these regions saw year-over-year increases in TV demand ranging from 38% to a staggering 62%.

Here’s a quick snapshot:

What’s driving this surge? Simple: smartphone penetration, affordable data, and a young, digitally native population hungry for relatable stories. In Nigeria, for example, Nollywood productions now rival Hollywood in volume — and they’re dominating regional viewing charts. Meanwhile, India’s regional-language content is fueling massive engagement, especially in non-metro areas.

But here’s the kicker: while traditional broadcasters struggle in mature markets, these countries are leapfrogging straight into mobile-first, ad-supported streaming models. Platforms like MX Player in India or iflix in Southeast Asia are thriving by offering free, localized content with light ads — a model that’s proving way more scalable than premium subscriptions in price-sensitive regions.

Now, if you're trying to understand global TV trends, don’t just look at Netflix’s quarterly reports. Watch where the organic buzz is happening. Social mentions, fan edits, and local influencer promotions are early signals of rising demand — and they’re off the charts in these five countries.

Also worth noting: live sports and reality TV are becoming major drivers. In Brazil, TV demand spikes during football season can jump up to 70% above baseline. Same goes for India during IPL season or Mexico during *La Casa de las Flores* premieres.

Bottom line? The future of television isn’t one-size-fits-all. It’s hyper-local, mobile-optimized, and culturally powered. If you’re investing, creating, or distributing content, these five markets should be front and center in your 2024 strategy.