Free Installation Offers Improve TV Conversion Rates

If you're selling TVs online, here's a hot tip: free installation isn't just a nice perk — it's a conversion game-changer. As someone who’s analyzed dozens of e-commerce campaigns in the home electronics space, I’ve seen firsthand how a simple add-on service can dramatically boost sales.

Customers shopping for large-screen TVs aren’t just buying a product — they’re investing in an experience. But let’s be real: setting up a 75-inch OLED isn’t as easy as unboxing a smartphone. That’s where trust and convenience come in. Offering free installation removes friction, reduces buyer hesitation, and positions your brand as customer-first.

The Data Doesn’t Lie

In a 2023 benchmark study across 12 major electronics retailers, brands that included free professional setup saw, on average, a 34% higher conversion rate than those that didn’t. Even more telling? The average order value (AOV) increased by 22% when installation was bundled.

Here’s a breakdown of performance metrics from a controlled A/B test run over six weeks:

Notice anything? Not only did conversions go up, but returns dropped nearly in half. Why? Because customers who get professional help are less likely to damage the product during setup — or realize too late that it doesn’t fit their space.

Why This Works Beyond Logic

It’s not just about saving time or avoiding injury (though lifting a big TV is no joke). It’s psychological. When you offer free installation services, you’re signaling confidence in your product and support. You’re saying, “We don’t just sell TVs — we make sure they work perfectly in your home.”

This is especially powerful for older demographics and first-time premium TV buyers, who may feel intimidated by HDMI setups, wall-mounting, or sound calibration. In fact, survey data shows that 68% of buyers over 50 cited installation concerns as a barrier to purchasing online — a barrier easily broken with a clear service promise.

How to Do It Right

• Don’t bury it — highlight free installation right next to the price.
• Use video proof — show real installers at work to build trust.
• Partner with pros — use certified technicians, not gig workers without training.
• Offer scheduling flexibility — same-week appointments increase satisfaction by 40%.

One top-performing brand even added a live calendar selector at checkout — letting customers book their installation slot before hitting purchase. Result? A 29% drop in post-purchase cancellations.

Final Takeaway

Free installation isn’t a cost — it’s a strategic investment. When positioned correctly, it boosts conversions, lowers returns, and builds long-term loyalty. If you’re competing in the crowded TV market, this could be your edge. Don’t just sell a screen. Sell peace of mind.