How JB Hi Fi Stays Competitive in the Australian TV Market

If you've been shopping for a new TV in Australia lately, chances are you've landed on JB Hi Fi more than once. But what keeps this electronics giant ahead of the curve while competitors like Harvey Norman and The Good Guys scramble to catch up? Let’s break it down with real data, insider trends, and a few tricks they’ve perfected over the years.

Pricing That Actually Makes Sense

Jb Hi Fi doesn’t just claim to have low prices — they back it up. A 2023 comparison by Canstar Blue showed that JB Hi Fi consistently undercuts rivals by 8–12% on major TV brands like Samsung, LG, and Sony. How? Bulk purchasing power and slim profit margins. They move volume, not markup.

Here’s a snapshot of average 55-inch OLED TV prices across key retailers:

And yes — that price match guarantee is real. Walk in with a legit online quote, and they’ll beat it. No hoops, no excuses.

Exclusive Bundles You Won’t Find Elsewhere

This is where JB Hi Fi flexes its brand muscle. They’ve partnered with Sony and LG to offer exclusive bundles — think free soundbars, bonus warranties, or even streaming subscriptions (looking at you, Binge and Kayo). These aren’t clearance junk; they’re curated packages designed to add real value.

In 2023, 67% of JB Hi Fi’s TV sales included bundled accessories — compared to just 32% at competitors. That’s not an accident. It’s strategy.

In-Store Experience Meets Online Speed

While Amazon dominates online, and department stores cling to floor models, JB Hi Fi strikes a rare balance. Their stores let you test 4K HDR content on display units, talk to staff who actually know Dolby Vision from HLG, and walk out the same day with your TV — no shipping wait.

Yet their website? Fast, filter-friendly, and packed with video reviews. Plus, click-and-collect is available at over 200 locations. In fact, 44% of their online TV orders are picked up in-store within 24 hours.

Trade-In Programs That Actually Pay

Old TV collecting dust? JB Hi Fi will give you up to $600 for select models when you upgrade. Not store credit — instant discount at checkout. In 2023, their trade-in program drove nearly 1 in 5 high-end TV sales. Smart for customers, smarter for reducing e-waste.

Final Thoughts: Why JB Wins the TV War

It’s not just one thing. It’s the combo: aggressive pricing, smart bundling, seamless omnichannel service, and trust. While others focus on flashy ads, JB Hi Fi focuses on frictionless buying. And Australians notice.