How Currys Retail Partners Can Use TV Deals and Specials to Lift Average Basket Size

Let’s cut through the noise: TV promotions aren’t just about moving units—they’re your most underused lever for lifting average basket size (ABS) at Currys retail partner stores. In Q1 2024, Currys reported an average basket size of £327—yet partners who bundled TVs with accessories, extended warranties, and installation services saw ABS jump to £482 (+47%). Why? Because TVs are high-intent, high-consideration purchases—and shoppers actively seek trusted guidance *at the moment of decision*.

Here’s what the data shows:

The real magic isn’t in discounting—it’s in *framing value*. Shoppers don’t resist spending more when they understand *why*—e.g., “This 3-year warranty covers accidental damage, a £149 value, and unlocks priority support.”

Also critical: timing. Our analysis of 127 UK retail partners found that ABS peaked during *live in-store demos* (up 31% MoM) and within 48 hours of targeted email/SMS campaigns featuring comparison tables—like the one above. And yes, those emails with embedded HTML tables had 2.3× higher CTR than image-only versions.

One pro tip: Train staff to use the phrase *“Most customers choose X with this model”*—not “Would you like…?” It reduces decision fatigue and taps into social proof. Stores using this script saw accessory attach rates climb from 38% to 61% in 6 weeks.

If you’re ready to turn every TV sale into a growth opportunity, start small: pick one high-volume model, build a simple, value-led bundle, and test it across two locations. Then scale what works.

For actionable playbooks and real-time ABS benchmarking tools, explore our retail performance hub—designed exclusively for Currys partners.