How MG and Zeekr Are Expanding China's EV Footprint Abroad

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  • 来源：OrientDeck

If you're keeping an eye on the global electric vehicle (EV) scene, you’ve probably noticed a quiet but powerful shift: Chinese brands are no longer just making affordable cars—they’re leading innovation and dominating international markets. Two names stand out—MG and Zeekr. While Tesla once had the EV world to itself, these Chinese powerhouses are now turning heads across Europe, Southeast Asia, and even Latin America.

Let’s break it down with real data. In 2023, MG became the best-selling EV brand in the UK, outselling Tesla in certain months. How? By offering long-range EVs like the MG4 at nearly half the price of comparable European models. The MG4 starts at around £26,000 (~$33,000) with a 218-mile WLTP range—and it’s fun to drive, scoring high in Euro NCAP safety tests.

Meanwhile, Zeekr, Geely’s premium EV arm, is taking a different route—luxury and performance. The Zeekr 001, a shooting brake-style EV, boasts up to 616 hp and a 396-mile range. It’s now available in Germany, Sweden, and the Netherlands, priced competitively against the Tesla Model Y and Porsche Taycan.

Here’s a quick comparison of their flagship models:

Model Battery Range (WLTP) 0-60 mph Starting Price (EUR) Markets Available
MG4 Electric 218–273 miles 3.8–7.3 sec €29,990 UK, EU, Thailand, Australia
Zeekr 001 up to 396 miles 3.3 sec €65,900 Germany, Sweden, NL, China
Tesla Model Y 330 miles 4.8 sec €52,990 Global

What’s driving this surge? It’s not just price. Both brands leverage China’s massive battery supply chain, cutting costs without sacrificing quality. Plus, they’re building local service networks—something early Chinese exports failed at.

MG has partnered with established dealers in Europe, while Zeekr operates its own premium showrooms, mimicking Tesla’s direct-sales model. This dual strategy lets them cater to both budget-conscious families and affluent tech adopters.

Looking ahead, analysts predict that by 2025, Chinese automakers could control over 20% of Europe’s EV market. And it’s not just about selling cars—both MG and Zeekr are setting up R&D centers abroad, adapting vehicles for local tastes.

In short, if you thought Chinese EVs were all low-cost knockoffs, think again. With aggressive pricing, bold design, and serious tech, MG and Zeekr aren’t just entering the global market—they’re redefining it.