Entry Level Smart TVs Gaining Popularity in 2024

Let’s be real — not everyone needs a $2,000 TV to enjoy Netflix in 4K. In 2024, entry level smart TVs are stepping up big time, offering solid performance at prices that won’t make your wallet cry. Whether you’re furnishing a dorm, upgrading an old living room setup, or just want a reliable second screen for the kitchen, these budget-friendly models are turning heads — and selling like hotcakes.

According to Statista, global smart TV shipments hit 190 million units in 2023, with over 45% falling into the sub-$300 category. That’s right — nearly half of all smart TVs sold today are entry level smart TVs. And it’s not just about price anymore. Brands like TCL, Hisense, and even Samsung are packing features once reserved for premium models into their budget lines.

So what’s changed? Let’s break it down.

Better Chips, Smoother Experience

Gone are the days when cheap TVs meant endless buffering and laggy menus. Modern entry-level models now come with quad-core processors and at least 1.5GB of RAM. This means faster app launches, smoother scrolling, and fewer crashes when streaming on popular platforms like YouTube and Disney+.

Real Data: How Budget TVs Stack Up in 2024

As you can see, you’re getting true 4K resolution across the board, plus major smart platforms. Roku and Google TV, in particular, offer intuitive interfaces and strong app support — no compromises there.

Where They Cut Corners (And Should You Care?)

Of course, manufacturers still save costs somewhere. Most entry level smart TVs use basic LED panels without local dimming, meaning blacks aren’t as deep as on OLEDs. Refresh rates are typically 60Hz, so they’re not ideal for hardcore gamers. But for everyday viewing — think streaming shows, casual YouTube binges, or watching sports — these limitations barely matter.

Audio is another trade-off. Built-in speakers on budget sets tend to be thin and lack bass. Pro tip: pair your new TV with a $50 soundbar. It makes a world of difference.

Why Now Is the Best Time to Buy

With more people cutting cable and relying on streaming, demand for simple, affordable smart TVs has skyrocketed. Retailers are responding with aggressive pricing, especially during sales events like Prime Day and Black Friday. Plus, ad-supported content on platforms like Tubi and The Roku Channel helps subsidize lower hardware costs — a win-win.

In short, today’s entry level smart TVs deliver 80% of the experience of high-end models at 30% of the price. If you’re not an audiophile or competitive gamer, there’s never been a better time to go budget.