Why LCD TVs Still Dominate Global TV Markets Today

Let’s cut through the noise—while OLED and QLED TVs grab headlines with their deep blacks and flashy tech, the real MVP of the global TV market is still the humble LCD TV. Yep, that’s right. Despite all the hype, over 70% of TVs sold worldwide in 2023 were LCD models, according to Statista. So why does this older tech continue to rule? Let’s break it down with real data, not marketing fluff.

Affordability Wins Every Time

The biggest reason? Price. Most consumers aren’t shopping for a $3,000 TV—they want something that works well and won’t drain the bank account. The average selling price (ASP) of an LCD TV in 2023 was just $280, compared to $950 for OLEDs and $670 for QLEDs.

As you can see, LCD TVs dominate both in affordability and market reach. For budget-conscious buyers or families needing a reliable second set, that price gap is impossible to ignore.

Brightness & Durability in Real Homes

Another underrated factor: brightness. LCDs often outperform OLEDs in well-lit rooms. While OLEDs deliver perfect blacks, they max out around 800 nits on most models. Mid-range LCDs now hit 1,000+ nits thanks to advanced LED backlights and local dimming.

And let’s talk durability. OLEDs are prone to burn-in if you leave news channels or logos on too long. LCDs? Not so much. In a 2022 Consumer Reports survey, only 2% of LCD owners reported screen issues after 5 years, versus 12% for OLED users who watched static content daily.

Global Reach & Supply Chain Power

Manufacturers like TCL, Hisense, and Samsung still heavily invest in LCD production because demand outside the U.S. and Western Europe remains sky-high. In India, Southeast Asia, and Africa, over 85% of TV sales are LCD-based. Why? They’re easier to produce at scale, repair locally, and run efficiently on unstable power grids.

Plus, advancements like quantum dot enhancement (QLED is technically an LCD!) and mini-LED backlights have closed the quality gap significantly. You can now get an HDR-ready, 4K LCD TV under $400 that looks fantastic for movies and sports.

Who Should Still Choose LCD?

• Budget shoppers — Get 4K quality without overspending
• Families — Durable, safe from burn-in, great for kids’ rooms
• Bright room viewers — Better daylight visibility than OLED
• Secondary TVs — No need for premium tech in the kitchen or bedroom

If you're hunting for value that lasts, check out our top picks at best LCD TVs—we test brightness, color accuracy, and smart features so you don’t have to guess.

Final Thoughts

OLED may be the darling of reviewers, but LCD remains the people’s champion. With smarter panels, better efficiency, and unbeatable pricing, it’s no surprise they still own the majority of living rooms worldwide. Don’t sleep on them—sometimes, the best tech isn’t the flashiest. It’s the one that just works.