Emerging TV Market Trends Sellers Must Watch This Year

If you're selling TVs in 2024, standing still is falling behind. The market’s shifting fast—not just in tech, but in what buyers actually want. As a gadget geek turned industry blogger, I’ve dug into the latest sales data, consumer reports, and manufacturer roadmaps to break down the trends shaping the TV market this year.

1. OLED Still Rules, But QD-OLED Is Stealing the Spotlight

Let’s be real: OLED has been the gold standard for deep blacks and stunning contrast. But Samsung’s push with QD-OLED panels is changing the game. Combining quantum dots with self-emissive OLED tech, these displays deliver brighter colors and higher peak brightness—perfect for HDR content.

According to Statista, QD-OLED unit sales jumped 180% YoY in Q1 2024. While still premium-priced, expect wider adoption as production scales.

2. AI Upscaling Is Now a Selling Point (Not Just a Buzzword)

Everyone’s slapping “AI” on their chipsets now—but does it matter? Yes, actually. LG’s α9 Gen7 and Sony’s XR Cognitive Processor are using machine learning to enhance lower-res content impressively well.

In a blind test by Rtings.com, viewers rated AI-upscaled 1080p content at near-4K quality 73% of the time. That’s huge for markets where true 4K streaming isn’t universal yet.

3. Big Isn’t Always Better—Mid-Sized Smart TVs Are Gaining Traction

While 75-inch+ models grab headlines, 55- to 65-inch TVs accounted for 58% of global smart TV sales in early 2024 (source: Omdia). Why? Urban living spaces are smaller, and prices for high-end mid-sizes have dropped.

For sellers, this means stocking more balanced inventories. Don’t overlook the sweet spot.

4. Gaming Features = Competitive Edge

With Xbox and PlayStation pushing 120Hz and VRR, gamers want TVs that keep up. HDMI 2.1 support is no longer optional—it’s expected. In fact, 67% of buyers in the 18–35 age group said gaming compatibility influenced their purchase (YouGov, March 2024).

Brands like LG and Sony now highlight 'Game Optimizer' dashboards. If you’re pitching to younger audiences, lead with input lag stats and refresh rates.

5. Sustainability Matters More Than You Think

It’s not just about energy ratings anymore. Consumers are asking: “How recyclable is this TV?” Samsung’s 2024 lineup uses 30% recycled materials; LG has reduced packaging waste by 41% since 2020.

Eco-conscious messaging can boost trust—especially among EU and North American buyers. Highlighting certifications like Energy Star or EPEAT helps close the deal.

The Bottom Line

The TV market isn’t slowing down—it’s evolving. To stay ahead, focus on real differentiators: display tech like QD-OLED, AI processing, and features that match how people actually use TVs today. Stock smart, sell smarter.