Black Friday TV Deals Preparation for Retailers 2024

Alright, listen up retailers — if you're not prepping your Black Friday TV deals strategy by now, you’re already behind. I’ve been analyzing consumer electronics retail trends for over a decade, and let me tell you: TV sales during Black Friday aren’t just big — they’re *the* cornerstone of holiday revenue. In 2023, U.S. consumers dropped $9.8 billion on TVs over the Thanksgiving weekend alone (NPD Group). For 2024? Expect that number to hit $10.5 billion.

So how do you stand out in a sea of '50% off!' banners? It’s not about slashing prices the hardest — it’s about smart positioning, inventory timing, and knowing what shoppers actually want.

What TV Sizes & Tech Are Selling?

Let’s cut through the noise. Not all TVs are created equal, and neither are their margins. Based on 2023 sell-through data from major U.S. retailers, here’s what moved units — and profits:

See that? The 65-inch is king. It’s the sweet spot between price, size, and living room appeal. But don’t sleep on 75-inch+ models — lower volume, yes, but nearly 30% margin? That’s where real profit lives.

Timing Is Everything

Start too early, and you bleed margin. Start too late, and you miss FOMO. Here’s the ideal rollout:

• Early November: Tease high-margin bundles (soundbars + TV) via email
• November 15–20: Launch early-bird online-only deals
• Thanksgiving Day: Open doorbuster stock (limit 2 per customer)
• Black Friday–Cyber Monday: Push best TV deals of the year with free delivery upsells

Bonus tip: Track Samsung, LG, and TCL pricing daily starting October 1. Their promo patterns are predictable — and copying them beats guessing.

Final Thoughts

Winning Black Friday TV deals isn’t about being the cheapest. It’s about being the smartest. Stock 65-inch and large-screen models heavily, time your promotions like a pro, and bundle for higher AOV. Do that, and you won’t just survive the weekend — you’ll dominate it.